NHSBT Organ Donation Campaign Launch to South Asian and Black Communities
As well as increasing awareness about organ donation, the campaign also aims to challenge the misconceptions surrounding it. The campaign will support the decision-making process by providing accurate information and encouraging people to join the NHS Organ Donor Register.
People from the South Asian and Black communities living in the UK are three times more likely to need a kidney transplant but just 1.2% and 0.4% of people from these communities have joined the NHS Organ Donor Register. Due to the shortage of compatible donors, South Asian and Black patients on average have to wait nearly twice as long as a white person for an organ to become available.
The event will be attended by:
celebrities who are supporting the campaign
health professionals who work with patients
individuals who have been affected by organ donation, including people who are waiting for a transplant, transplant recipients and their families
A briefing session will be followed by Q&A and photo opportunity. Spokespeople will include:
Lynda Hamlyn, Chief Executive of NHS Blood and Transplant
Professor Gurch Randhawa, Chairman Luton Primary Care Trust
Alia Rashid, first Muslim Donor Transplant Co-Ordinator
Campaign celebrity champions:
TV and radio presenter Sonia Deol
Actor Kulvinder Ghir
TV presenter Ama Abebrese
Shohanna Newman & family
Media are invited to attend and conduct one to one interviews after the briefing session.
Registration will commence at 3.30pm.
Date: Thursday 18th February 2010
Venue: Hammersmith Conference Centre,
150 Du Cane Road,
Please be advised that ID will be required on entry due to security reasons.
To register your attendance and to request interviews, please contact Media Moguls: