Brick Lane Curry Festival, with lead sponsor Cobra Beer Partnership, returns in 2009 even bigger, better and tastier than before as once again, Europe’s Curry Capital pays homage to the nation’s favourite dish – the curry! Launching on Sunday 27th September 2009, the two-week festival will comprise a hearty celebration of exotic food, culture and the full flavours of the East, running until Saturday 10th October 2009. The Chef of the Year: Banglatown ’09will also be selected during the outdoor Best Curry Competition on Wednesday 23rd September.
Now a cultural and gastronomic institution in its own right, Brick Lane Curry Festival is renowned as one of UK’s biggest and most exciting cross cultural street parties, regularly attracting over 60,000 visitors on its opening day. Established over seven years ago, the launch event on 27th September will take shape as a buzzing street festival of sumptuous cuisine and al fresco dining; eclectic music, dance and street art performances; stalls providing unique Bangladeshi snacks and sweets; and ushers in traditional Indian costumes, snake charmers and chanachur walas (traditional snack sellers) entertaining visitors. For the days following the lively street gastronomic extravaganza, restaurants along the entire length of Brick Lane will provide festive menus, special offers and live entertainment.
Ahead of the Launch event, Wednesday 23rd September will witness the Best Curry Competition, when the curry Chef of the Year: Banglatown ‘09 will be selected by way of the biggest public curry cook-off Europe has ever seen! Chefs from Brick Lane will prepare and cook their dishes in an outdoor kitchen, to serve up for the media, food connoisseurs and passers-by. The winner will be selected by a panel of four judges, comprising a well-known celebrity, MP, high profile dignitary and a specially selected member of the public.
Brick Lane Curry Festival’s launch event will attract over 60,000 people, all wanting to soak up the atmosphere and flavours of this highly acclaimed global mix of food, music, history, art and culture. The entire length of Brick Lane and Osborn Street will be closed to create easy access for the crowds and add to the festival atmosphere. This will also make way for the al fresco dining opportunities that will be provided by the multitude of longstanding restaurants, which have added colour, flavour and character to one of London’s most infamous streets for years and transformed Brick Lane into a cultural and social hotspot for tourists and Londoners alike.
Comments Event Organiser, Amir Hussain, “After a one year hiatus, Brick Lane Curry Festival is back, even bigger and better than before. Brick Lane is a melting pot of social groups, cultures and sub cultures, who all congregate against the characteristic backdrop of the colourful and vibrant Bangladeshi restaurants.
“These restaurants have made a huge contribution to the UK economy and been largely responsible for bringing tourism and visitors from far and wide to the area. They have also transformed Brick Lane into one of UK’s most popular and vibrant destinations. The Brick Lane Curry Festival will give fans and newcomers to the area the chance to experience the full kaleidoscope of colours, flavour and atmosphere that the region has to offer.”
Karan Bilimoria, Founder and Chairman, Cobra Beer Partnership the lead sponsor for the Brick Lane Curry Festival comments: “Brick Lane is a cultural gem and is truly London’s curry capital. You cannot but be mesmerised by the vast array of offerings and delicious food available. Cobra Beer is proud to have been present in Brick Lane since we started twenty years ago and to have seen Brick Lane grow from strength to strength over the last decades. We are truly grateful and appreciative of the support we have received from Brick Lane over the years. Cobra Beer is delighted to support the Brick Lane Curry Festival 2009 and we wish it every success.”
Adrian Davey, Managing Director, Cobra Beer Partnership comments: ''After recently joining the Management team of the Cobra Beer Partnership I have enjoyed many evenings visiting customers and being really impressed in the great food, hospitality, and Cobra that is offered to such a high standard. However, one evening that will always stick in my memory was visiting Brick Lane with Samson Sohail and being overwhelmed with the energy, vibrancy and dynamism of the Brick Lane area. Obviously it was also great to see Cobra being present on so many restaurant tables! As Cobra begins a new chapter in its exciting journey we are delighted to support the Brick Lane Curry festival for 2009 and wish everyone a really successful and enjoyable festival.''
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