Rod Weston and Tony Flynn of international accountancy firm Mazars have been appointed joint administrators of London-based commercial radio station Club Asia.

Club Asia was founded in 2003 by directors Humerah Khan and Sumerah Ahmad and broadcasts live across London on 963 and 972 AM. The station primarily caters to the South Asian community but aims to unite people of all cultures and bridge the gap between generations and lifestyles. Club Asia broadcasts in English and plays hits from a wide range of musical genres ranging from Bollywood, Bhangra, Asian Pop/Rock, fusion as well as from the mainstream. The station, which has 17 employees, has been instrumental in the emergence of new Asian music stars and is widely recognized as the UK’s leading brand in the Asian youth market.

Administrator Rod Weston commented: "The business has encountered difficulties due to current harsh economic conditions. We are keeping the station on air whilst marketing it for sale as a going concern. We have already received substantial interest and are liaising with a number of interested parties. We are hopeful that a sale will be achieved as Club Asia has a number of valuable strengths."

He added: "Media companies have really felt the strain as businesses seek to reduce costs. However, with its strong listener base and niche appeal, Club Asia has great potential to thrive as the upturn starts to take effect."

Interested parties should contact Paul Davies or Rod Weston on 020 7063 4245.